The Boys Laugh at Morbius’ Embarrassing Reissue Flop
Only four episodes in its third season, The boys has already packed its latest run of installments with pop culture references, and this trend is even spilling over into real-world marketing. The Amazon Original series draws inspiration from both Marvel and DC for a grim parody of a world where superheroes are controlled by corporate giants and corrupted by evil due to their power.
Not only the heroes of The boys directed to their activities by their corporate overlords, but they are also driven by sponsorships, marketing, and endorsement points. The universe’s first superhero team, The Seven, are the face of Vought International’s heroes – starring in commercials, reality TV and big-screen movies depicting their adventures.
The superpowered team recently played in Dawn of the Seven – a fictional blockbuster that takes its title from batman versus supermanhis poster of Avengers: Endgameand the story behind its creation of Justice League.
Beyond that, the final season poked fun at every corner of pop culture, and now, The boys turned his attention to Morbius.
The boys mock Sony for failing Morbius
The boys‘ official Vought International The Twitter account mocked Sony for its failed and embarrassing reissue of Morbius. The message was accompanied by an image of the heroes Homeland, Starlight, Queen Maeve, Black Noir and A-Train on the set of a superhero movie in the universe, Dawn of the Seven.
Promotion of Vought International position Dawn of the Sevenre-release in theaters, calling on moviegoers to use the promo code “ITS-MAEVIN-TIME,” a spin on the viral “It’s Morbin’s time” same :
“#DawnOfTheSeven is back! While we’re still in theaters, we’ve heard all your tweets and we’ll be re-editing the movie this week! Don’t miss your chance to relive all the action: use code ITS-MAEVIN-TIME to get a discount on your second ticket until June 30.”
After a box office failure and a viral meme, Sony recently re-released Morbius in theaters while it was still playing on screens in many regions, only to see it struggle a second time.
The boys keep poking fun at pop culture
The boys has always served as a parody of the Marvel and DC Universes in an effort to offer a more realistic example of what a world full of super-powered individuals would look like. Amazon has certainly stepped up its game when it comes to more direct references over the past season, and that Morbius-directed publishing is just the latest example.
Vought International can only hope that Dawn of the Sevenis the reflection of Morbius‘ The re-release will not be a sign of bad things to come for his fictional film. After all, Morbius only pulled in $300,000 in its re-release weekend, yet a petition is going viral for Sony to get its Marvel adventure for a third run in theaters.
Amazon is far from the first company to mock Morbius, as KFC and GFUEL previously looked into the viral meme. “It’s Maevin’ Time” is a clever take on the viral “It’s Morbin’ Time” jokes as it trades Jared Leto’s Marvel vampire for Dominique McElligott’s Queen Maeve, The boys‘ Wonder Woman replacement.
Whereas Morbius continues to take over social networks, The boys is streaming now on Amazon Prime Video.