Thailand Elevates Contemporary Cultural Crafts to International Market with Trible Project

BANGKOKThailand , July 22, 2022 /PRNewswire/ — Department of Cultural Promotion, Ministry of Culture of Thailand in collaboration with ICONCRAFT, ICON SIAM’s creative craft and art zone encourages entrepreneurs to join The Trible Project to promote and create added value and products contemporary to local culture capturing the new generation of consumers . The Trible Project focuses on tribal groups in Thailand who are considered a minority despite their strong cultures. This project helps tribal groups to be able to improve their existing culture by further developing products in a contemporary design that matches current consumer behaviors. Tribal products will be introduced to the new generation market both domestically and internationally, along with marketing and sales promotion. This collaboration will also create alternative careers and increased incomes leading to the preservation of the strong culture of the tribes in Thailand.

Thailand Elevates Contemporary Cultural Crafts to International Market with Trible Project

Mr. Chai Nakhonchai, Director General of the Cultural Promotion Department, said, “The Cultural Promotion Department is primarily responsible for the country’s intellectual and cultural heritage. To inherit, preserve, extend and disseminate Thai cultural heritage internationally. is an important mission to unveil the diverse cultural potential of the country, and with this important mission, the Department of Cultural Promotion foresees the need to lay the foundation of cultural products and cooperate with the public and private sectors to support each other in order to create the country’s economy. added value, this is the origin of the Trible Project.”

The Trible Project organized learning exchange activities using insights gained from research on future consumer trends between tribes, design specialists and marketers as a guide in product development to generate more of income. The Cultural Promotion Department and ICONCRAFT launched 20 tribal products from 4 tribal groups, which are Tai Lue TribeLamphun Province, Karen Pow Tribe, Uthai Thani ProvincePakagenyor tribe, Lamphun province, and Lua Tribe, Mae Hong Son Province.

The press conference and product launch were joined by notable Thai experts and designers including Chaiyong Rattanaangkun, Fabric/Lighting Expert, Founder of TEMPLE House creative, and Project Manager Lamphun City Lab, Assoc. Dr. Singh Intharachuto, Director of Creative Center for Eco-Design, Kasetsart University, and Director of RISC by MQDC Advisory Board, Anyamanee Matayaboon, Designer, Lamphun City Lab, Yujaaret Somna, Founder of De Quarr Co., Ltd. Asst. Teacher. Naphakamol Phimonket, Lecturer in the Department of Industrial Art, King Mongkut Ladkrabang Institute of Technology. These experts discussed and exchanged inspirations on product design.

Parisa Jataniphan, Managing Director of Retail Concept Store Business Group, Siam Piwat Company Limited, said that “This support counts as one of the activities that reflect the commitment of ‘ICONCRAFT’ which wants to showcase the value of Thainess to all people around the world.By bringing together various kinds of contemporary Thai arts and crafts in one place, providing Thai artisans with the opportunity to expand their talents, add value to their work as well as to increase opportunities and exhibition space, to promote the distribution of products in various projects, both offline and online to be a destination for tourists from all over the world, ICONCRAFT is ready to support the information, knowledge exchange, the list of entrepreneurs and various designers as well as the idea between departments to create flexibility and also provide the venue for the dissemination of promo activities marketing and public relations to ensure that the designer’s work has distribution channels.”

The products of the 4 tribes are available at ICONCRAFT, 4th floor, ICONSIAM of July 15, 2022 and online purchase is also available on Facebook pages with the following details:

Superb OMU tote bag from the OMU OMU collection, Pakagenyau tribe, Lamphun province.
Products can be viewed and ordered at
Facebook page: Lumphon City Laboratory
Phone number: +6691-8545705

Phuk Phingjai cushions from the PIXELUE collection, Tai Lue tribe, Lamphun province.
Products can be viewed and ordered at
Facebook page: Lumphon City Laboratory
Phone number: +6691-8545705

Cup Holder (gives your water bottle a unique feature) from The Journey Collection, Lua Tribe, Mae Hong Son Province.
Products can be viewed and ordered at
Facebook Page: Quarr Shop Craft @Chiangmai
Phone number: +6665-4146925

A heart-warming blanket in the TASTE FOR TELL collection from the Karen Pow tribe, Uthai Thani Province.
Products can be viewed and ordered at
Facebook page: mademeesook
Phone number: +6690-9945136 or +6687-7144292

SOURCE Department of Cultural Promotion of Thailand

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