‘Stranger Things’ fans can’t wait to visit his fictional town of Hawkins
The popularity of the Netflix series stranger things, which finally released the highly anticipated final two episodes of Season 4 Part 2 today, isn’t just making company executives happy. The fantasy series setting has sparked interest from fans who want to visit Hawkins, the town in Indiana, USA where the action takes place. Except that this city is fictitious. But the namesake towns in the US states of Texas, Wisconsin and Georgia are taking advantage of this tourist trend.
The phenomenon is not new. Television shows have a significant influence on our purchases: products related to series, clothing worn by characters on screen or vacation destinations. And stranger things mark in all these areas. After bringing a song from the 1980s back to the charts, the hit Netflix series has also boosted searches on hotel booking site Hotels.com. According to their data, the site saw a 12% increase in searches for the town of Hawkinsville, Georgia when the fourth season launched on May 27.
The fictional town of Hawkins, the show’s main setting, apparently inspires fans to satisfy their curiosity and research the location. In 2019, after the launch of the third season of stranger things, Hotels.com noted a 73% increase for the town of Hawkins in Texas. However, the booking site could not confirm an increase in bookings and prices following the success of the show and the surge in searches.
“Stranger Things” is far from the first series to help boost tourism in certain cities around the world. game of thrones, Emily in Parisand even La Casa de Papel (Money Heist) and Lupine are all programs whose filming locations have increased the popularity of cities and regions by putting landscapes in the spotlight on screen. In 2019, 80 million travelers chose a destination related to a film or television series, according to a study by the World Tourism Organization (UNWTO) conducted with the Netflix platform. A figure that has doubled compared to 2014.
Another study described the most popular filming locations on social media. Without surprise, stranger things came in first place.
This story was published via AFP Relaxnews