New American car start-up Lucid begins production

Image of the article titled America just welcomed another auto company into production

It’s good that America has seen new auto companies not only spring up, but also put cars into production. Looks like it’s been a long time. All this and more in The morning shift by September 29, 2021.

1st Gear: I remember Lucid was close to production … in 2017

I was able to ride in the Lucid Motors prototype in 2017, a a year later we wondered if this was the next big thing and two years before Lucid thought it would go into production. Well it’s late 2021 and here we are, like Lucid announcement:

Customer grade Lucid Air luxury electric sedans rolled off the assembly line today at the event at AMP-1, which included a plant commissioning ceremony with the Governor of the Arizona Doug Ducey. Governor Ducey joined with other policymakers and guests to highlight Lucid’s local job creation and economic development, increased high-tech manufacturing footprint, and future expansion plans in the state. In addition, customers, analysts, investors and members of the media had the opportunity to be among the first to test Lucid Air.

Deliveries to Lucid Air customers will begin at the end of October
Lucid expects reservation holders of Lucid Air Dream Edition models to start receiving their vehicles in late October, with customer deliveries stepping up thereafter. Deliveries of the Grand Touring, Touring and Air Pure models are expected to follow. Lucid has so far received over 13,000 reservations for Lucid Air and has increased the total planned production quantity of the Dream Edition to 520 vehicles.

The EPA recently released its official range estimate for the Lucid Air Dream Edition range, which is the longest range for all electric cars evaluated by the EPA: 520 miles on a single charge, more than 100 miles above its nearest competitor. The Lucid Air Dream Edition Performance and the Lucid Air Grand Touring have also reached ranges estimated by the EPA far beyond any other electric vehicle. With customer-grade cars now coming off the line, Lucid has confirmed that the Air meets all applicable EPA and US Department of Transportation regulatory requirements.

Between that and Rivian, we’re in an exciting place.

2nd gear: if only there was a way to understand why we keep widening the highways when we know it doesn’t make traffic easier? (It’s corruption)

Building new freeways makes a lot of money for a lot of important people, so it’s hard to see why we keep doing it year after year, even long after we’ve all recognized that it doesn’t take traffic away. Wait, no. No, it is very easy to understand.

Bloomberg just posted a funny article explaining the history of highway widening and how we know it hasn’t worked for as long as it has existed. Here is a small example, from B’berg:

The Van Wyck Freeway opened in New York’s Queens neighborhood in 1950. “Traffic will flow freely,” said Robert Moses, quoted in Robert Caro’s book. The power broker. He does not have. “The new road had not released [residents] of the daily commute trap, ”Caro wrote. “It had closed the trap on them more firmly than ever, as the new traffic generated by the new road was also blocking local streets.”

Around this time, a growing number of town planners and commentators recognized the futility of tackling congestion by developing roads. In his 1955 series on traffic in the New Yorker, Mumford expressed his frustration: “Appalling traffic jams are building up in the city, and the only prospect ahead of us in the current planning and building system is” just getting worse and worse. “

But the scope of this message was limited. “Ordinary people didn’t read people like Lewis Mumford,” says Mark Rose, professor of history at Florida Atlantic University. The real power was elsewhere, especially with the state road departments which have public funds. “These guys were taking care of the traffic,” Rose says. “Their main constituencies were construction companies and road engineers. “

All in all a good read and a good explanation of how none of this changes if the savings don’t change either.

3rd gear: UAW wants to enter Ford’s giant battery factory

Ford starts producing batteries, but for now, its biggest announcements are non-union. The UAW wants, like Reuters reports:

The plan for Ford Motor Co. and Korean battery partner SK Innovation build three battery factories in the United States, announced this week, will spark a furious campaign by union leaders to organize factories, potentially setting the tone for future union campaigns at auto industry factories in the southern states of the United States.

The UAW, which represents approximately 150,000 hourly workers at the US plants of General Motors, Ford Motor Co. and Chrysler’s parent company, Stellantis, strives to represent workers at battery plants. Union leaders said Ford has a “moral obligation” to ensure that jobs in battery factories are well-paying union jobs.

I’m not sure Ford has an obligation to do anything other than make money, but workers certainly have a very strong incentive to unionize.

4th gear: “Money is not a concern” for British SUV startup

As for the other side of the automotive world, please enjoy this story on Land Rover imitation Ineos from Automotive News:

Ineos Group, the British chemical company bringing the Rugged Grenadier SUV powered by BMW to North America in the spring of 2023, will open its order books on Thursday.

The company says 63,000 hand lifters have expressed interest in the boxy all-terrain vehicle around the world, including 12,000 in North America. Now the company wants to see who’s serious about buying a retro-looking utility vehicle aimed at fans of Classic and stripped-down SUVs like the original version of Land Rover Defender.

These facilitators will have a two week opportunity to place a deposit of $ 450 on a vehicle. After that, reservations will be open to all customers, said Greg Clark, North American executive vice president of Ineos. Automotive News.


Ineos is different from most other startups. Money is not a concern for the company; it is one of the largest chemical manufacturers in the world.

“This is not a crowdfunding exercise by any stretch of the imagination,” Clark said.

“Money is not a concern” is the only phrase I want people to write about me in a trade publication, ever.

5th gear: just listen to the taxi workers

Speaking again of organized workers, the New York Times has a good article on how we should listen to the taxi workers and not the municipal government invested in their operation. According to the NYT:

New York City has the opportunity to resolve a debt crisis that has devastated a central institution in the lives of many New Yorkers: the yellow cabs and their driver-owners. The solution would come at a relatively modest cost and help redress an injustice the city has benefited from financially: a creditors’ bubble in the price of medallions – the licenses that allow people to drive taxis – that has driven many drivers. into debt bondage and even prompted some to commit suicide.

The city must act. He should adopt a plan proposed last year by the New York Taxi Workers Alliance in which the drivers’ debt would be restructured and the city would vouch for the value of the medallions.

Reverse: Today you’ll see some headlines on Ford announcing the eight-hour, five-day workweek

There will also be bright and holy images of Old Man Ford. Remember, the reality of the case was a little different:

Neutral: how are you?

I found the retainer plate, which had somehow stolen in my toolbox. I must now understand how to operate roller cam brakes.

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