Forbes Expands into the Metaverse with Launch of Virtual Billionaires NFT Collection on FTX

NEW YORK, April 11, 2022–(BUSINESS WIRE)–Forbes today unveiled a preview of its Virtual Billionaires NFT Collection, a first-of-its-kind NFT project for the media industry. The collection includes a set of fictional investors with a huge theoretical portfolio and virtual net worth based on live prices from the New York Stock Exchange. Each NFT Billionaire will have fascinating hobbies and a quirky Forbes accessory that will be ranked daily on the upcoming Forbes Virtual NFT Billionaires list.

Forbes has partnered with FTX, one of the world’s leading cryptocurrency exchanges, to launch an ERC-721 token on April 13. Early access to the collection is available to Forbes subscribers on April 11. The sale includes an initial drop of 100 Virtual NFT Billionaires, and when the Forbes collection is depleted, interested parties can still get in on the action by searching Forbes Virtual NFT Billionaires for sale on any ERC-721 marketplace.

Forbes Virtual NFT Billionaires will have its own profile page on with a custom illustrated portrait by Goodog and ItsACat, a group of illustrators and 2D and 3D animators based in Barcelona. Owners will also see their public wallet address listed with the billionaire they own in the official ranking.

“With the Forbes Virtual Billionaires NFT Collection, we witness the effort of an established and reputable media company in the blockchain industry,” said Tristan Yver, Head of Strategy at FTX US. “We are thrilled to partner with Forbes for their first NFT sale and will continue to encourage innovation and entry into the digital asset community.”

“The launch of this collection is an important step as Forbes embraces Web3 and digital assets, and it provides an opportunity for our audience to better engage in this space as well,” said Vadim Supitsky, chief technology officer, Forbes. “Last year, we turned a Forbes cover into NFT, demonstrating that journalism is as unchanging as a one-of-a-kind work of art. In March, we shaped the conversation around digital assets and the Web3 at our first summit. Now we’re cementing our place in the Metaverse by launching these interactive collectibles that can be authenticated and traded on the blockchain.”

The NFT Billionaires collection is the latest in a series of contributions Forbes has made to digital art and the blockchain space. On March 16, 2022, Forbes held its first Digital Assets and Web3 Summit to bring together top industry leaders – including Sam Bankman-Fried, founder and CEO of FTX, and Kathleen Breitman, co-founder of Tezos – to discuss the future of digital assets. and Web3. Attendees gathered for a dynamic program of panels and fireside chats on topics including blue chip bitcoin, the impact of Web3 on the future of business, how blockchain is transforming the ETF and what is the next step for the NFT market.

In April 2021, Forbes was also the first in the industry to turn one of its covers into NFTs. The digital art – titled “Merchants of the Metaverse” and featuring Cameron and Tyler Winklevoss – sold at a limited auction for $333,333, with all proceeds going to the Committee to Protect Journalists ( CPJ) and the International Women’s Media Foundation (IWMF).

To learn more about the NFT Billionaires collection and how to participate in the sales event, including Forbes subscriber benefits, visit: Forbes Virtual NFT Billionaires.

For more on NFTs, read Forbes’ mainline coverage of the space here.


Each NFT has a portfolio that has been randomly selected and based on real-time collections of ETFs and other publicly held assets on the New York Stock Exchange. Every day, the values ​​of these imaginary wallets change along with each NFT’s ranking on the billionaires list. Forbes uses several different methods to track the last sale price and determine the current NFT owner’s public wallet address, including a set of custom APIs from FTX and an open-source tool that allows Forbes to monitor the Ethereum chain. in real time, depending on where the NFT is held.

About Forbes

Forbes champions success by celebrating those who have done it and those who aspire to do it. Forbes brings together and organizes the most influential leaders and entrepreneurs who drive change, transform businesses and have a meaningful impact on the world. The Forbes brand today reaches more than 150 million people worldwide through its trusted journalism, signature LIVE and Forbes Virtual events, personalized marketing programs, and 47 licensed local editions in 80 countries. Forbes Media’s brand extensions include licensing deals in real estate, education and financial services.

Forbes recently announced its intention to go public through a business combination with Magnum Opus (NYSE: OPA), a special purpose acquisition company (SPAC), which is expected to close in the second quarter of 2022.

See the source version on


Laura Brusca
[email protected]

Comments are closed.